50 tips to increase SEO by Backlinks

Backlinks can be in the form of an image as well as text. If a link is an image, the anchor link text is the alt tag of the image. Anchor link text is the text that’s used to create the clickable part of a backlink. It can be a URL, branded (your name, your business’s name, etc.), phrases that include the keywords you’re targeting, or phrases that don’t include the keywords you’re targeting. It used to be the case that it really helped if the anchor link text used for a backlink was the same as one of your target keywords, but this is no longer the case. It can now actually be counter-productive to have too many links in that format. If your website has a backlink profile without lots of branded links (like ‘Company Name’ and ‘www.companyname.co.uk’), it can signal to Google that you’ve been using manipulative link building tactics. A nofollow link is one that has had the rel=”nofollow” attribute applied to it, which instructs Google to not use that link when calculating t...